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Shea Love London is a vegan cosmetics company which was founded by a health care professional whose aim was to prevent stretch marks. Stretch marks are formed when the skin rapidly increases or decreases in size. They are long, narrow streaks, stripes, or lines that develop on the skin. Anyone can develop stretch marks, although they tend to affect more women than men. They can occur on a range of body parts, including the stomach, thighs, hips, breasts, upper arms, and lower back.

The founder who is a Nurse, Midwife and Childminder tried and tested a range of ingredients and discovered Shea Butter was the perfect ingredient, to not only make her skin glow but to nourish, moisturise and feed, whilst keeping the healthy, collagen production flowing.

Family and friends were the first lovers of the concoction. With their support, Shea Love London was finally established in 2018, which made it a local and national favourite for both adults and children.